Channels
Sell across more than your store — marketplaces (Amazon, Trendyol), aggregators (Mazeed/Jahez), and social — with one synced catalog and orders.
Updated February 27, 2026
Channels lets you sell wherever your customers are — marketplaces, aggregators, and social — while managing one catalog, stock, and order pool in XO.
Add a channel
- Go to XO Commerce → Channels → Add channel.
- Connect the channel:
- Marketplaces — Amazon, Trendyol (KSA/UAE).
- Aggregators — Mazeed, and food aggregators like Jahez.
- Social commerce — Facebook/Instagram shops.
- Authorize and map your catalog to the channel.
📷 Screenshot: connected channels with sync status.
Sync products & orders
- Products/stock sync so you don’t oversell across channels.
- Orders from every channel flow into one Orders pool for fulfillment.
- Payouts from marketplaces/aggregators are tracked back to finance.
Best practices
- Keep one product master and sync out — never maintain catalogs per channel by hand.
- Watch shared stock so a marketplace sale doesn’t oversell your store.
- Reconcile channel payouts (each has its own fee/settlement model).
Troubleshooting
- Overselling. Check stock-sync mapping and buffer settings per channel.
- Orders missing. Confirm the channel connection is active and orders are importing.