Ads

Ads brings shoppers to your store — create and manage paid campaigns, sync your catalog to social platforms, and measure what converts, all from XO.

Connect ad accounts

1. Go to XO Commerce → Ads → Connections.
2. Connect Google, Meta (Facebook/Instagram), Snapchat, and TikTok ad accounts.
3. Install conversion tracking — Pixel and Conversion API (CAPI) — so XO measures sales, not just clicks.

📷 Screenshot: ad-account connections with pixel/CAPI status.

Social catalog

Sync your Catalog to Facebook/Instagram so products are shoppable in social and usable in dynamic ads.

Campaigns & audiences

1. Create a campaign (objective, budget, creative).
2. Build audiences — retargeting (cart abandoners), lookalikes, segments from CRM.
3. Launch and monitor spend vs revenue (ties into Analytics).

Best practices

• Always run CAPI alongside the Pixel — it recovers attribution lost to browser limits.
• Retarget abandoned carts; it’s usually the highest-ROAS audience.
• Watch ROAS by channel and shift budget to winners.

Troubleshooting

• Conversions under-reported. Verify Pixel + CAPI are both firing and de-duplicated.
• Catalog not showing in ads. Check the social catalog sync and product approval status.

Related guides

• Promotions
• Catalog
• Dashboards